About Me

Who Am I

I'm a graphic designer with an AP degree in Marketing Management and Multimedia Design and Communication, who has specialised in brand identity and developing digital concepts that support activities on digital platforms. I live in Denmark, Aarhus, where I design and apply my skills in programming, web design and digital media.

This website is dedicated to showcasing my skills as a web designer and project manager. Below you will find a wide array of information, along with a portfolio of some projects that I have been involved with.
Enjoy.

Steve Jobs

Steve Jobs

Design is not just what it looks like and feels like. Design is how it works.

My Mission

What I Do

Information

Having Clearly Defined Goals
During my many projects, I've learned how essential it is to have a clearly defined goal for every single action. Having clarity in your objectives is crucial for success.

Do you want to reach a new group clients?
Would you like to information about a new products?

Different goals mean different methods of approach.

Segmentation

Know exactly who your audience is
Without knowing whom exactly it is you will be targeting with your product, campaign or other, it will be hard to adresse the possible issues you might face out there.

During my time in the world of multimedia and marketing, I have learned several ways to counter this. Segmentation, Persona and much are all essential to the process.

Contact

Creating a platform
Even when you have defined your target audience, and clarified which end goal you wish to accomplish, you will still need to create the most optimal platform onto which you can achieve this goal.

It is here that design, website content and storytelling all become essential to the success of the product / service.

Connection

Link with the target audience
When you've finally made the connection to the target audience, its all about keeping their interest. In order to achieve this effect, you will have to create a line between the target segment and the company. Making the previously mentioned platform a userfriendly area is one way of creating this line.

I have found that, by optimising the platform in which you establish the interest with the target segment, you ensure a long and prosperous relationship with the client.

Quality In Design

Design In Quality

My Motto

My Inspiration
Since I started my journey into the world of marketing and design, I've kept by my motto "Quality in Design, Design in Quality".
It speaks to my belief of how design goes hand in hand with functionality, and how whatever I design not only has to be perfect in how it looks, but also how it functions.

A picture needs to do more than just entertain - It has to tell a story, and serve a purpose.

Projects

Read about different projects I have done

  • Heineken - Save the Rainforest

    Oct / 17 / 2014

    Follow me as I make my process as I draft a campaign to Heineken's World Music in the jungles of Sarawak.

  • Forsvaret - A Military Education

    Jan / 07 / 2015

    Ever wanted to become a part of the most exciting education that Denmark has to offer?

  • Photoshop - Color the World

    Apr / 03 / 2015

    In a dreary, bleak danish summer month, I try to lighten up the city. See how I change the world around me.